DELIVER THE FUTURE

Challenge

Consider the following prompts to help formulate your solutions:

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-Analyse the effects of changes in consumer concerns and behaviour on DeliverBae.

-How should DeliverBae's marketing mix be adapted to cope with the changing external environment? Consider other verticals the company could work on.

-Consider the key problem of the LMD (Last Mile Delivery) and its relevance during the current pandemic.

-Consider exploring a variety of marketing solutions, building a persuasive case for why your solution is optimal, perhaps even building prototype to demonstrate its efficacy.

-Consider whether your solution has long term benefits beyond the pandemic itself? Is it sustainable and scalable?

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-Could your solution effectively implement technology, if so, would this be cost effective? Do the resources for it already exist? Could you design a prototype for this solution?